Skalierung der Sichtbarkeit eines JRPG-Titels auf globaler Ebene mit 168 Schöpfern

Launch505 GamesTwitch

Twitch Inhaltlicher Impuls: 3,7 Mio. Uhr-Minuten
Langfristige Fanfare: Schöpfer streamen im Durchschnitt 6,6 Stunden
Zufriedenheit des Schöpfers: 100% der Schöpfer sind an weiteren Drops interessiert

Herausforderung

What 505 Games needed

505 Games were looking for an opportunity to scale out their creator engagement strategy sustainably across US, EU and LATAM regions around their newest JRPG title, Eiyuden Chronicle: Hundred Heroes. Seeking to introduce new creators to the series and engage the wider JRPG community, 505 Games wanted to tap into a creator engagement stream that could contribute to the snowball effect they sought to build towards launch.

Lösung

How the Drop ran

By working with Dare Drop, 505 Games was able to reach 168 creators and engage them around content Dares that sparked action. This prompted creators to facilitate the breadth of content required to showcase a longer JRPG playthrough in the best ways. Dare Drop creators streamed 3.3X the industry average on Twitch, netting 3.7M watch minutes across multiple language regions for a successful content ramp to release.

See the Drop