Eine elegante Einführungsstrategie für die 7-fache Verweildauer auf dem Markt

LaunchOutermindsTwitch

Turbo-Modus aktiviert: 2M Twitch Uhrenminuten
Massiver Schöpfer-Gewinn: 117 Schöpfer gestreamt
Tricks für Tage: 7X Target Watch Time

Herausforderung

What Outerminds needed

Outerminds recognize the importance of great creator outreach, however, the lift required to engage creators at scale is expensive; both in time and resources. To support a launch activation for their latest title, Turbo Kid, Outerminds were looking for a platform that could provide the scale and precise targeting they need to reach new communities.

Lösung

How the Drop ran

The Outerminds team were able to use the Dare Drop platform's proprietary community targeting tools to lock in and reach the Platformer, Speedrunning and Metroidvania creator communities with ease. Doing so, Turbo Kid was able to enroll 117 creators for the Drop, produce 7X the target watch times and generate 2M watch minutes ahead of a successful game launch with a legacy IP.

See the Drop