Unbekannte Zielgruppen auf neuen Plattformen ansprechen.

LaunchNaconTwitchYouTubeTikTok

Nicht im Stau stehen: 3,1 Mio. Zuschauer-Minuten auf Twitch
Bester Fahrer in Barcelona: 2,3 Millionen YouTube-Aufrufe
Eine 5-Sterne-Garantie: 2,5 Mio. TikTok-Aufrufe

Herausforderung

What Nacon needed

With the upcoming release of Taxi Life, a taxi driving simulator in the streets of Barcelona, Nacon wanted Taxi Life to stand above competing games and find what works to engage the simulator game community. Nacon needed an efficient tool that would allow them to reach the right audience at scale to drive mass engagement on multiple platforms.

Lösung

How the Drop ran

The Dare Drop platform made it easy for Nacon to target creators with pinpoint accuracy to achieve maximum results, especially on YouTube. Taxi Life exploded on YouTube, bringing in 2.3M views, 800K of which were organic. For instance, TmarTn2, a creator with 5.3M subscribers, was so enthralled that they kept going beyond their first dedicated video activation to deliver 5 more dedicated videos, organically averaging ~150K views per video.